Online Marketing Sydney, Internet Marketing Australia Freestyle Media

A big thank you for attending my talk at the Women in Business talks put on by the State and Regional Development. I just thought I would provide some links to some of those resources:

1. To make a blog go to www.blogger.com
2. To get an affiliate campaign go to www.clixGalore.com.au
3. To read about what to look for in an online marketing agency read this article

Consultations on your business

A few people asked me about how they could work with me. If you have a bigger business then you might want to consider working with my Online Marketing Agency Freestyle Media. Alternatively if you want to just get a consultation if you email myself fred (at) FreestyleMedia.com.au or call 9818 7300, I can quote you my prices for a full day and half day consultation to get all of your website strategy organised. Some companies just get a refresh and suggestions day for their online marketing from me every month to keep them on their toes and attracting more customers from the internet.

You can signup to my email newsletter that will provide you with thousands of tips and ideas on the right hand side of this page.

When you can sit in a crowded room can you point out who your customers are just by looking at them and listening to a few random conversations? That is when you are 100% in tune with what your consumers are thinking, marketers call these consumer insights. Once you hit that pinnacle of understanding its easy to market your product because your ads talk straight to what your target market is thinking. They also stop being your target market and more just become your mates. You know them. You don’t need to guess. You can here me speak at the Consumer Insights event and I recommend attending if you are struggling to get into the mind of your customers.

Hey, I am the first speaker at the event and I am going to be pulling out some of my secret golden stash of tricks and tactics of how I get consumer insights!

Here are some more details:

25th – 27th June 2007
The IMAX Theatre Complex, Sydney
www.iir.com.au/marketresearch

Optimising Market Research & Translating Insights for Bottom Line Results

Market Research and Consumer Insights 2007 is the next in IIR’s successful marketing series. It has been specifically produced to provide you with a perspective on Australia’s challenges and innovative approach to shopper segmentation, research methods and analyzing and translating insights into fresh marketing strategies.

The most significant issues across industry will be addressed, including retail initiatives, collaboration & co-creation, market research fundamentals and fundamentals of quantitative methods.

Key speaker include:
• Lisa Wellington, Senior Manager, Marketing Science - Knowledge & Insights, The Coca-Cola Company – United States
• Peter Davenport, Head of Consumer Insights, Sensis
• Fred Schebesta, 2006 ADMA Australian Young Direct Marketer of the Year, 2006, Director, Freestyle Media
• Chris Dawson, National Strategy Manger, Australian Radio Network
• Yu Dan Shi, Head of Marketing, Harris Technology
• Sam Plowman, General Manager, Fairfax Digital Online Real Estate
• Colin McLeod, General Manager - Marketing & Communications, AFL
• Camilla Kimpton, Consumer Insights and Effectiveness Manager - Petcare , Masterfoods Australia and New Zealand
• Simon Curry, Group Manager Communications and Media, Intel Australia
• Sue Murray, Chief Executive Officer, National Breast Cancer Foundation of Australia
• Jennifer Reddington, Consumer Insights Manager, Yahoo! 7
• Simon Hammond, Chairman, SEE, Author, ‘Be Brands’ & ‘All It Takes to be Successful In Business (And Life)’
• John Mathews, Resident Research & Consumer Insights Expert, Landor

PLUS!
3 practical, expert led workshops:
• Leveraging on consumer segmentation to optimise research methods
• Advanced Techniques and ROMI - The Coke Side of Global ROMI
• Advanced tools to translate consumer insights into innovative marketing and product development strategies

Don’t miss out on this unique opportunity to debate and discuss all the key issues in the field of Market Research & Consumer Insights – register today!

Online – www.iir.com.au/marketresearch
Tel (02) 9080 4090
Fax: (02) 9299 3109
Email info@iir.com.au
Download a Brochure

How do you Absorb Online Marketing Information the fastest?

Personally I find that when I do something immediately as opposed putting it on my To Do list it gets done. Thats why I like attending seminars and buying videos of them. I find it the fastest and quickest way that I take in and develop my information base from which I work from. I have put together a 2 hour Online Marketing seminar for you that is chock full of examples, concepts and ideas to supercharge your website.

Anzac day is on the 25th of April and that makes Thursday the 26th of April. If you want to do some learning on your day before the weekend, come and join me at my Online Marketing Seminar. I have had a great turn out for each event over 70 people each time. Everyone learns a lot about how to market online in the power packed 2 hours.

Note: This seminar is only for people serious about online marketing.

Get your ticket now as the price goes up in 7 days time!

I had a great time talking at the Sydney seminar for ANTOR. I was fielding a lot of questions in regards to Google Adwords and I think this might be an opportunity for everyone to ask away. So if you have a question post it as a comment and I will answer it to the best of my ability.

Thank you to everyone who listened to my talk at the Search engine room yesterday. I thought I would post up my slides for you to review. If you have any questions please dont hesitate to comment and I will reply to them.

Keyword Discovery With Latent Sematic Indexing.ppt

Let me know what you think.

Fred

Just a quick one. I am talking at Search engine room and will be catching up with a few people at the event and afterwoods. If you wanted to catch up just email or call the Freestyle office and they will connect you to my mobile 02 9818 7300.

Online Marketing Secrets Revealed!

Just a quick one!

You can catch me at the BEC in Randwick tomorrow morning. I will be revealing 5 of my online marketing secrets! More Information about the event tomorrow morning.

I gave a talk at the AIMIA event “The Future of Video Online“. My talk was on “How to use Video in Your Online Marketing”. For everyone who attended I have posted my slides up on the link below.

Download my slides
How to use Video in Your Online Marketing

I had a number of examples I showed in my presentation which are all accessible on YouTube or other websites. Here are some:

Pronto Condoms - A great example of using video for product demonstrations
Chevy Tahoe Paradoy video - An example of putting your brand out there and getting bitten
Tyson Ibeles Sony Ad - An example of putting your brand out there and it being loved
Telecome NZ Ad - Emotion packed into video

Listen to me at The Search Engine Summit Conference

As you can probably tell, I’m really ramping up my speaking engagements this year.

In March I will be presenting at the Search Summit – the Australian search marketing conference.

Personally I’m excited to be part of a line-up which includes guys from Google, SEO, 24×7 Real Media and News Limited’s Digital Media arm. We’ll be exploring all nooks and crannies on how to get the most from your search engine strategies.

Unlike past Australian search Events this one is focused on delivering content not just to novices but is also offering high level strategies to media savvy pros who already have their toes in the water.

As you know, I believe your search engine position is one of the most highly valuable online marketing tools in your arsenal. We industry bods are getting together to ensure we are making the most of the offerings in our market. Hope to see you there.

For more details or to register for the seminar, visit http://www.searchsummit.com.au/

I had a great time at Ad-Tech in Sydney, although MAN ON MAN was there a lot of hype! People were FLOGGING there stuff. I was accosted by more people than ever before. I have a feeling AdTech made quite a pretty penny from the event! I sure hope those booth operators make their money back.

The Talks
I went to a few talks before I was on to get into the spirit. I liked it. I enjoyed the open and honest chat and discussions. The talks that killed me were the sales pitches. After I did my talk I sat through a few more although I had to leave after a while. It was just too much for me.

New learnings!
The best thing I learnt from the conference was that you can profile people on social networking sites like MySpace and point out who are the influencers. Who has the most number of connections and who effects a market. You would then target these people with communications and try to influence these people so that they influence their people positively. I also learnt that Bebo is number 2 to MySpace in Social networking sites. I met Jim Scheinman VP of sales there who promised that it will be number one over MySpace in Australia in 6 months time! Big promises!

I met Darren Rowse at the event and it was superb! We had some good chats and I was keen to hear about his insights into some of the things he was up to. Here is his take on the event. I was talking at the event with Des Walsh (Thinking Home business), Mark Jones (Financial Review) and Ross Dawson (Future Exploration). Ross was such a good man he gave me a copy of his book which I have been feverishly reading.