Online Marketing Sydney, Internet Marketing Australia Freestyle Media

Is 2007 the year where you Finally use Your Website and Market Online?

Why plan your online marketing for 2007?

Setting Goals and Achieving them – So another year has past and what did you achieve with your online marketing in 2006? Did you want to change your website more often than you did? I will let you in on a secret. You didn’t have a plan. Just like you plan to run specific campaigns and events you need to plan and schedule in time to manage and modify your internet marketing. Its like reporting on sales, set time aside to modify and update your website.

Set yourself some objectives this year and make more sales over the Internet. If you don’t know what objectives to set get an internet marketing consultant like me I’ll sort you out. Here are some suggestions on what objectives to set:

1. Unique visits - Set yourself a target for the number of unique visitors you want to get to the website. I would suggest that you make it more than last year although keep in mind that an increase in quality targeted traffic is better than an increase in general traffic. I.e. get more interested prospects coming to your website as opposed to tire kickers.

2. Sales - Set yourself a sales target or a lead generation target. I know the feeling of not knowing what number to set but just put it in your mind and strive for it. Tell your team. Tell your agency. Tell me. I have found that when I set pie in the sky targets and inform everyone about them and keep reminding everyone about them we hit the target.

3. Search Engine Rank - Where do you want to be placed for your major keywords? Have you got a 12 month search engine marketing strategy in place? SEO has become very important with Google now implementing all of their LSI and other tricky ways of discovering keyword stuffing and link baiting. I would suggest a consistent rigorous application of website changes, keyword research, copywriting and content creation and tool creation a must have for any search marketing plan.

How to set an online marketing plan for 2007?

The smart people who are reading this are thinking how can they take action?

If you need some help with creating your 12 month online marketing plan contact myself at Freestyle Media for a 1 day consultancy for $1,150. This day will include:

Strategy – Establish your online marketing strategy. Where are the opportunities? Where is your target online? What are you going to do to entice them to your website? What are you going to do once they are on your website?

Metrics – Establish your online marketing metrics. Get the right software in place. Analyse your past efforts. Improve and enhance what has worked in the past.

Search Engine Marketing – Create a 12 month search marketing plan frame work. Where you are currently ranked? What are your keywords? Where do you want to be for what keywords?

Is Doubt Holding You Back?
It doesn’t have to. Here’s my iron-clad guarantee:

If 1 day of consultancy with Fred Schebesta doesn’t make your feel at least ten times better than what you did in 2006, contact me within 90 days for a prompt and courteous refund.

Don’t feel like you do now at the end of 2007 contact Fred Schebesta now!

24 hours a day 7 days a week, All Singing, All Dancing Show!

A lot of people ask me if I like my job. I instantly reply yes. They usually ask why? My response varies from day to day but on this new years eve I must say the reason why I love it is because of my love of the internet. “I LOVE INTERNET” should be the shirt I should wear. What do I love about ther internet?

1. Its always on - Even on this new years eve people will be buying things, searching websites, chatting, blogging, browsing, hacking, transferring, downloading and playing online. Checkout your websites statistics even as the clock ticks over to that magical new year. My favourite experiences are when people purchase at that time. Send me a screenshot of your New Year Purchase!

2. Its Free - Apart from ISP costs the internet is free. In Sydney I am not sure if you have noticed but it has become offensive to drive around with the amount of tolls you have to pay. Its as if there is a driving tax. I much prefer to walk and ride my bike around local areas than pay up the big tolls. I cop the worst tolls too. I am one of the 30,000 people using the Cross City Tunnel. Yep. I go from Bondi to Balmain each day and it would be a nightmare if someone hadnt kindly built me a tunnel to travel the length of my entire destination. (Thank you Mr Hong Kong business man for spending 100 million just for my and the 29,999 other people.) I digress. This blog is Free. The information on it. Free. All the other wonderful services provided by the internet FREE FREE FREE.

3. Instant gratification - Unlike any other medium you can get it instantly on the internet. I love buying something and using it immediately. Its like your on one of those Datona games and you bust through a checkpoint and immediately your onto the next challenge. On the internet I buy something and immediately im using it and onto the next challenge.

4. Anonymouity - On the internet you can be anyone. I played Second Life for the first time in my life and it was amazing. I could change to be a girl or guy with the click of a button. I could fly, smoke, talk, eat, share, laugh all with other people and not say a word as to who I was or where I came from.

As a high usage consumer of the internet these are the things I love. How are you tapping into these facits of a high user of the internet on your website and through your internet marketing. If you can:

1. Ensure your website is on all the time - Get yourself a decent web hosting company if you dont already have your website up ALL the time. Email me if you like and I will sort you out.

2. Give something away for FREE - Give me something. Anything. But make it free and worthwhile. Give me more value than you would normally receive if I didnt give away my personal details. I want a FREE report on the 10 most frequently travelled to destinations around Australia, give me 7 ways to save money with a low rate credit card or just give me a good review of your top 5 products.

3. Give it to them now - If your website requires human interaction your slowing the speed of gratification down. Give it to them when they want it i.e. when they buy it. The more you can automate the better. I know there is more cost and investment but plan for it. Scale up slowly. Ebay would die if it didnt give you instant gratification.

4. Dont make me tell you how many cats I have - If your asking too many personal questions your not letting me stay anonymous. If your giving away a free report let me put a random email address in. I know its not going to be as higher quality email database BUT your ebook or Free report should be good enough that they return back to your website. Let me make the choice of whether to return or not. Keep investing and improving your materials and you will see those repeat visitors coming back anonymously but with their wallets open.

How else do you feed the internet addicts?

I just found this website that is music streaming (BTW I have adsl 2 at home and it has reopened up the internet to so many new things for me!) so of the most prized recordings from bands such as Jimi Hendrix, The Doors, Led Zepplin, Bob Marley and Bob Dylan. There is some golden music here that was recorded by the stage promoters and now streaming live and free for you.

How does this apply to online marketing?
This is a golden example of good content. It took me a while to understand what good content meant. Every says good content and I always thought, oh yeah, write something meaningful and exciting. Golden content isnt that. Its where you just have to get to the nearest web browser type in the URL and bask in the content. Its the difference between a good product and one you just MUST have. I used to be a World of Warcraft adict and I loved it. I just had to play. I would leave parties to go home and play. That was a golden game. I just had to peel myself off it because it took over my life.

Get in quick on this website because the lawyers are trying to shut it down!!

Seen any golden content recently?