Google launched a new feature on its search engine that may completely change the way people search engine market their websites. First let me give you a crash course on what has happened:
Personalisation of search results - Google now allows you to modify the results to your liking. I.e. if you like a result you [...]
An evening where you can hang out with fellow young entrepreneurs, hear from awesome speakers who will inspire you and give you tips that will impact your business positively straight away and where you will learn more about the Young Entrepreneurs’ Stepping Up Program and how you can get involved.
The evening is being organised by [...]
Marketing is War
At 6:30am on the 6th of June 1944 the allied army focused its armies and landed on the Axis controlled European mainland for what would become the turning point of World War 2. Your marketing war will intensify when the customers dry up and your targets remain. Michael Kiely always said, “Marketing is [...]
for not writing earlier.
+ For the 404 error in my last post. (The guys at the office wanted me to take it down because it was a bit too aggressive. I have put it on a secret page and will email to you if you want it.)
+ For not telling you the ultimate principal in [...]
Level 3, 4-16 Yurong Street,
Darlinghurst, NSW, 2010
To: Harold Mitchell
CC: Sales and Marketing Directors
The Fallacy of Media Agencies in Australia
From the Desk of Fred Schebesta
Dear Harold,
I just wanted to say how much I respect the service you have done for media industry in Australia and was wondering if you could help myself and other marketing directors [...]
I subscribe to a number of eNewsletters. A number of them demonstrate nicely that email marketing, while it seems straightforward, does require a certain level of understanding and skill (Howards Storage World being a case in point).
Just as driving a car may seem like a straight forward concept you still need to understand all the [...]
I love Howards Storage world… a place for everything and everything in its
place. So, I signed up to their eNewsletter recently.
Therefore, it was with some excitement to see in my Inbox:
From: Howards Storage World
Subject: Spring Clean
Ignoring all of my other important emails, I clicked on this to bring the
message up in my preview pane (I [...]
If you have been considering some serious frustrations with your agency it might be time to replace them. Its a big effort and you might want to check the signs before you take the plunge. Find out the top 5 signs its time to give you agency the boot.
If you don’t know who Gary halbert was he was a guru copywriter and self promoter and a pioneer of the direct marketing business. You can read his insightful newsletters that he posted for free at his website still.
The question:
Is this where Gary Halbert lived?
Checkout this google maps location from his letter
Thank you to Efrain for finding this superb video by David Ogilvy. I love the straight up no fuss way Ogilvy says it. I would also have to agree that if you substituted the words words “Direct Marketing” for “Online Marketing” although I would leave the “Direct Response” words in there to call David our Ambassador of Online Marketing.
Top 50 Australian Blog
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